Integrated Marketing

From HJ Media & Marketing Services

3 tools, 3 times = Success

In today's fragmented society with dozens of choices for nearly any product or service, your marketing needs to take a sophisticated approach to get your message delivered to busy consumers.

Studies show it takes as many as 9 views by a prospective buyer to notice and become aware of a particular advertising offer.

Effectiveness of marketing can be multiplied many times over by good use of multiple promotional tools so your target audience gets your message in different forms at different times in different places.

Percentage of marketing companies use

Why start now?

Why not? All the tools are available. They are effective in an integrated effort. And we keep on top of new developments and trends to apply current methods to local marketing to achieve the best results.

Why with Herald Journal?

We have the tools and resources to effectively put all your marketing efforts together, helping each one support the other, and making them all more effective.

We're a locally owned community leader that knows and participates in our communities. Led by the credibility of our award-winning newspapers, we extend our media expertise into all the other products to get the best possible results for you.

Herald Journal Publishing is celebrating its 10th anniversary of current ownership, and is pleased to have experienced about 500% growth in that time. We've been able to do that through a firm commitment to getting results for our customers with a variety of media products.

Tools available

  • Newspaper Print Advertising
  • Campaigns
  • Event Promotions
  • Special/Trade Publications
  • Radio
  • Local and Cable TV
  • Signage
  • Outdoor Billboards
  • Brochures and Handouts
  • Point of Sale
  • Direct Mail
  • Data Variable Printing
  • Novelty and Gift items
  • Referral Program
  • Social Media
  • Mobile Marketing
  • E-Newsletter
  • Web Advertising
  • Search Engine Optimization and Local Search
  • E-commerce
  • Strategic Campaign Management
  • Integrated Marketing